LinkedIn Marketing Solutions

Linkedin solutions [are] well suited for our point of view to implement two kinds of campaigns. Notoriety campaign to improve the brand image on the specific market for a specific target. Lead generation campaign, through specific campaign thanks to the capacity of targeting specific personas.

Although it offered great features, we didn't really see a lot of traffic or results from the ads we placed. Working in hospitality, we had to strategically time and place our ads around holiday seasons and it can be difficult to predict a marketing campaign. Depending on your market, LinkedIn may not be the best avenue to advertise with.

LinkedIn Marketing Solutions are fantastic for targeting professionals across most industries. There is no social networking platform which boasts as many professionals as LinkedIn, thereby making LinkedIn Marketing Solutions the best way to take advantage of the broad LinkedIn professional population.

LinkedIn has a much higher CPC than most commonly used platforms resulting in a much higher CPL/CPA. For businesses that don't have big CPC budgets, it would be difficult to be able to run tests without breaking the bank. Unless they get it right out of the gate, they may not find success with their efforts.

On the opposite side of that, if a business can afford higher acquisition costs, this platform is likely worth exploring. They offer precise targeting with audiences full of professionals so often the leads are really high quality if you get it right.

When you're looking for a professionally-facing advertising option, LinkedIn is definitely top of mind. Their user base stands alone compared to other social platforms because users are in a professional mindset and more receptive to B2B messaging. This in turn has generated strong ROAS for our clients. The drawback of LI is the advertising expense is much higher than other social platforms. However, it's still significantly cheaper than going to third-party professional associations and partnering with them directly.

LinkedIn Marketing Solutions is well suited when you know the exact target audience you want to go after. For example, if I want to send an InMail campaign to MSPs and target only C-level executives in Western Europe, I can do that with LinkedIn Marketing Solutions. This would be popular with traditional advertising platforms. Also, LinkedIn's built-in lead gen form allows prospects to opt-in in one location rather than have them visit an external site. Marketing Solutions may not suitable if you have a limited budget and are planning to do a brand awareness campaign

It is well suited for companies with high rotation, as stated, we were not well known and LinkedIn addressed that. For example, we had months in which there were a lot of people missing and because no one had heard about us, people didn't trust us that much. With the help of LinkedIn, it is solved.

Great for B2B companies that produce a great deal of informative, targeted content. We've seen great results sponsoring long-form industry research, webinars, and whitepapers that get these very specific audiences in the system. Products/services with longer sales cycles can also benefit from sponsored campaigns, as it is possible to really build strong authority on industry topics, making them a first choice when the need for a solution does arise. In general, targeting consumers is less effective, as the targeting is geared more toward professional criteria.

LinkedIn is GREAT if you have B2B clients, or want to reach audiences that have specific professional traits you can identify them with. We actually have some higher education clients who use it - not because they're targeting professionals, but because sometimes students will have careers or previous education listed in LinkedIn, and they can target them that way. But all in all, LinkedIn is great for professional audience targeting.

If you have a strong budget (i.e. you're working for a medium size or larger company and you've got $1,000+/ month for this channel) then you can effectively use this solution, as long as you've got a planned ROI value. If you're running a small business with a small budget, this is most likely not the best option for you (IMHO). Like all PPC options, you'll need to test and tweak your campaigns. If you want deep data sets to create actionable insights, this also may not be the option for you.

I would recommend LinkedIn Marketing Solutions to colleague under certain circumstances. First, I think all companies would benefit from having a company page on LinkedIn. I would set-up the page to cross post from another platform (like Facebook or Twitter) or have it hooked up to your social media manager. That way you still look active on the platform, but since interaction isn't as popular on LI, you won't waste time. If you are a B2B company that is having difficulty reaching your target client, LinkedIn Ads may be a useful tool for you. With better pricing than most direct mail or print alternatives, LinkedIn InMail and sponsored content might be the best way to get some leads in. If you are a B2C company that is only interested in targeting certain professional classes, then maybe LI Ads would be helpful. This is true for talent agencies/headhunters that need to find qualified candidates, a continuing education college looking for professionals to get a higher degree, or a convention for a certain type of profession.

It is great for promotional content and/or announcements related to your business or organization that you'd like to reach a broad audience. It is useful for companies that like to include targeted messaging to specific contacts or roles within organizations and is probably less appropriate for smaller organizations that do not need to reach a broad audience.

If you are in B2B and have fairly large deal sizes, LinkedIn is a must. Also, if you are doing account based marketing or have specific criteria, this is also a great fit.

I would recommend it if the goal was for awareness or lead gen; however, for direct response marketing, there are better alternatives that are more reasonably priced.

If your target demographic is spending time on LinkedIn, then it is a great place to spend money. Many professional organizations don't benefit from marketing on other social platforms (Twitter, Facebook, etc.), so this is a great way to get a different audience.

- Good for professional advertising
- Good for beginners
- Good for targeting audiences based on professional background

- Not customizable
- Not good if you have experienced marketing teams
- Cant do much "branding" with imagery/ text

LinkedIn Marketing Solutions are an optimal choice for brand awareness, especially in a B2B environment. Managers have a wide variety of solutions to choose from and start promoting their businesses and products online. If managers, however, want to follow online trends and create content that is visual/animated, then LinkedIn Marketing Solutions should not be the first choice, as it does not support this type of content format.

LinkedIn Marketing Solutions is realistically the best platform around if you are specifically marketing to other professionals. There is a layer of personalization that hasn't been replicated on other major platforms yet, and prospects genuinely appreciate it. Since LinkedIn is so focused, its targeting campaigns often involve reasonable cost, but they typically don't create a ton of leads. The quality leads and low cost have ensured that we will always maintain a few active campaigns on LinkedIn.

Depending on the target audience, LinkedIn Marketing Solutions can be an advantageous option. It is not as universal as Facebook, so it will be nearly impossible to find younger consumer brackets but the users are much more engaged and more willing to review the ad.

I think LinkedIn Marketing Solutions is well suited for anyone who is in the B2B space. If your audience is in LinkedIn then you can most likely target that group and see great results. I wouldn't use the tool if I was in the B2C space, but you could possibly see some good conversions. It's worth it to create an account and set up a campaign. I would definitely give it a try if you haven't.

It is well suited for B2B advertising since you can target users in many different ways. We have leveraged LinkedIn Marketing Solutions for account based marketing programs, as well as behavioral and demographic targeting programs. The overall cost for clicks on the platform isn't more than other digital channels and it tends to have strong conversion rates when you create highly targeted programs

LinkedIn Marketing Solutions is a great marketing tool for business to business marketing. If B2B marketing is your target audience, LMS will be a good channel to invest in. Be sure to try all the different advertising options available on the platform (Sponsored Content, Text ads, InMail etc.) Pick one that works well for your audience.

LinkedIn Marketing Solutions is well suited for event marketing and testing effective phrasing and messaging.